We’ve developed our own in-house assortment and calibration. It’s improvement of product quality that we’re now targeting. We prefer to invest in the quality of our products rather than grand scale publicity campaigns. It’s the value for money relationship that is our strength and our customers are aware of this. Consolidation of our Chinese market is a priority, which still remains highly promising and within which we’ve become highly competent. We have also opened new sales outlets throughout various European cities and we have great potential within various international markets that we’re opening up this year.
We’ve invested greatly in the internal development of our own assortment that remains at the very heart of the mechanical movement. I don’t believe in a hybrid mix between the mechanical
watch and the smart-watch, this has been tried for years without any tangible result. The association between the two doesn’t really create an interesting end product. However, quartz watches may, very slowly but inevitably become 「connected」, to my mind that’s where the true development lies.
