In 2016 Ernest Borel celebrates its 160th anniversary. This longevity, a token of wisdom, as well as Love and Romance are the timeless values conveyed by the brand which allows Ernest Borel to look forward to 2016 with serenity. We estimate that the watchmaking sector will undergo a global consolidation in relation to brands and markets. Even if the international environment is more uncertain than before, Swiss watchmaking remains and harbours a token of quality and reassurance.
The objectives of the Ernest Borel brand are multiple; first of all, to consolidate our position within the Asian market and particularly China and Hong Kong where the brand already has a strong presence. Then, continue and accelerate our expansion in the Middle Eastern, European and United States markets. All at the same time, remaining extremely vigilant in relation to developments within the emerging markets. To achieve these objectives, the brand will continue with its policy of launching new models as well as an attractive pricing policy. Its publicity will be primarily driven by its 160th anniversary.
