I think that we’re in a period of change in a number of ways and that we perhaps did not anticipate certain situations, such as that in China, enough.
Fabergé is probably in a slightly different situation from that of other brands, because our products have only just come onto the market. I even think that the current situation could act as a springboard for us, and that we ought to work on genuine innovations to set us apart, whereas better-established brands will be drawing back a bit more during this chaotic period.
We aim to strengthen our existing partnerships, but also to explore new markets for Fabergé, such as Asia (Japan, Southeast Asia, ...). To do that, we want to offer products at fair prices and give priority to communications campaigns other than solely traditional advertising.
